This week I’m looking back at Magpie, ITV’s children’s show that first aired in 1968 as a scrappier, more spontaneous alternative to the BBC’s Blue Peter. If Blue Peter was the dependable classic of 70s kids’ TV, Magpie was its boisterous, unpredictable younger sibling.
The original presenting trio were Tony Bastable, Susan Stranks, and Pete Brady. Later, Mick Robertson, Jenny Hanley, Tommy Boyd, and Douglas Rae joined the team. More than just TV hosts, they were the faces that brought the show’s irreverent spirit to life.
Magpie’s appeal came from its raw energy and off-the-cuff moments. Mick Robertson’s infamous Mick Robertson’s daring tower block stunt was emblematic of a programme that didn’t always stick to the script. This was a show that embraced spontaneity and let its presenters be real people, delivering content that felt authentic.
The show often featured rock and pop bands from the era, with headline acts like T-Rex and The Sweet performing live. At the same time, it did not shy away from serious issues affecting kids of the time, such as bullying, whale conservation, and minor industrial strikes. This balance of entertainment and relevant conversation made Magpie feel both exciting and meaningful.
Though the programme ended in 1980, its influence on children’s television remains strong. It discarded the overly polished style of its competitors to create something more engaging and nearer to the real experiences of 70s children.
Whether revisiting old memories or discovering it for the first time, I hope this episode sparks nostalgic joy and curiosity about this truly unique children’s show.
Thanks for listening.
Take care,
Oliver
š§ Email Oliver: Oliver@My70sTVChildhood.com
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