You are currently viewing Commercial Break 3: Food and Drink

Commercial Break 3: Food and Drink

Welcome back to “My 70’s TV Childhood,”

In this episode, we’re exploring the world of 1970s advertisements, focusing on the moreish topic of food and drink. Advertisements from this era reflected the cultural norms and changes in lifestyle of the time.

It was a golden age, with talented individuals like Ridley Scott, Fay Weldon, and Salman Rushdie leaving their mark on the industry. These adverts didn’t just sell products; they captured the essence of daily life and influenced our choices in subtle yet powerful ways.

To give you a flavour… The day often started with a bowl of cereal, a staple of many households. Brands like Kellogg’s Corn Flakes and Coco Pops tempted us with their delicious offerings, while characters like the Honey Monster made Sugar Puffs irresistible, even if the reality didn’t always match the hype.

For lunch, sandwiches were a popular choice, accompanied by bread from brands like Hovis or Nimble. Advertisements emphasised health benefits and convenience, appealing to busy mothers striving to provide nutritious meals for their families.

No meal was complete without a sweet indulgence, and advertisements for Milky Bar for in between meals and Angel Delight for afterwards were the perfect treat.

Soft drink adverts transported us to worlds of refreshment and vitality, with brands like Coca-Cola, Pepsi, and Irn Bru vying for our attention. These adverts tapped into the spirit of youth and the desire for enjoyment. There was always something quite cool about drinking a Coca-Cola or a Pepsi.

As the day wound down, adults savoured moments of relaxation with a drink in hand. Whether it was a pint of Trophy Bitter at the local pub or a Martini at home, advertisers knew how to appeal to every occasion and taste.

And after a satisfying meal, a luxurious After Eight mint provided the perfect conclusion, which I still love today.

I’d love to hear your memories of food and drink adverts from the 1970s. Did you love it, or did you loathe it?

 Share your thoughts with us on our blog, social media channels, or via email. Join us again next week for another quiz and in a fortnight for more nostalgic explorations into the world of 70s television.

Take care.


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